A sentence or two that describes the goal of your company, the "what and why" your company exists.
A brief description of what your business provides and what sets you apart from your competitors.
Who should your brand speak to, your "ideal client" if you will. Where do they live? How old are they? What do they enjoy and what do the dislike? Where do they shop, what do they eat, what is the name of their fist born? All joking aside, this information is the most useful and juiciest part of the design process because it provides a window into the unique space your brand occupies. Take your time with this one!
If you didn't see the right descriptor above, tell me what you would have selected here!
Tell me about what you want to make sure to avoid here. If you are a high-energy personal trainer, here is where you tell me a couch potato isn't going to cut it.
Do you have a competitor that I should know about? Another brand you love that is in a different category but whose aesthetic you are trying to align with? Tell me about it! I am NOT into copying; it's boring and weak, but I AM into knowing as much as possible about you and your visual style, the more I know the better!
Feel like I still need to more? Let me know!
When do you need this job signed, sealed and delivered? Any important launch dates coming up? Events you think would be important for me to know about?
